BOUTIQUE CREATION
Everything you need to know when bringing your boutique from concept to reality
OUR TEAM
Welcome-Co's team is a passionate group of experienced boutique owners, buyers, creative directors, social media directors, and stylists. Together, we have seen almost everything the boutique fashion industry can throw your way. With this knowledge, we have the resources to help your boutique reach the next level.
BUYING 101
The fundamental building blocks for being a successful buyer
MARKETING
How to establish your brand and create sales through your marketing
MERCHANDISING
How to elevate your customer's experience through your merchandising
PHOTOSHOOT CREATION
A step-by-step guide to creating imagery that conveys your brand values and messaging
CURATING COLLECTIONS
Curating collections that strengthen your brand and create excitement in and around your boutique
EMPLOYEES
Employees can make or break your boutique. A how-to guide on everything from hiring the right employee to inspiring them along the way.
GENERATING SALES
Generating sales is about more than having the right merchandise. How to create a connection with each person that is within reach of your boutique.
CREATING A LOYAL CUSTOMER BASE
Customer loyalty is a powerful driver of profitability and most importantly longevity.
CREATING CULTURE
The culture of your boutique can be felt the moment a customer walks through your doors. This will more than likely determine if they become a return customer.
COMMUNITY INVOLVEMENT
Your connectivity with your community creates a deep loyalty of ambassadors that will be repeat customers and your word-of-mouth marketing.
BUILDING YOUR BRAND
Your brand enables customers to decide if they identify with who you are. You need a consistent message to improve your brand image, expression, and performance across all platforms and media.
OUR FOUNDERS
From surf shops in San Diego to the runways of New York Fashion Week, the Yearwoods have seen and done everything in the Clothing industry. Together, they owned and operated a successful boutique for 15 years that was featured in INSTYLE Magazine and on Good Morning America. The Yearwoods are experts in all aspects of the Boutique clothing industry. At the end of 2019, the Yearwoods decided to sell their boutique and use their knowledge to help boutique owners grow and scale their businesses. Their guidance has helped launch boutiques nationwide and allowed others to reach new levels of success.
The Yearwoods not only know how important it is to have a beautifully curated store, but they know how to achieve it.
